Brand Values

Quality: Company is committed to creating high-quality leather products that are made to last.
Accessibility: Company wants to make its leather products accessible to everyone, regardless of their budget.
Education: Company committed to educating consumers about the benefits of leather and promoting its use as a sustainable and versatile material.

Brand Benefit

We offers customers high-quality, sustainable, and affordable leather products. SQ Craft Leather's products are also made with care and attention to detail, and they are designed to last.

Brand Belief

SQ Craft Leather believes that leather is a timeless and versatile material that deserves to be enjoyed by people of all ages and backgrounds.

SQ Craft is a handmade leather studio dedicated to handcrafting each and every one of our products to ensure that what you receive will function perfectly and last forever. We mainly create leather & canvas briefcases, messenger bags, travel bags, backpacks, tote bags, DSLR camera bags, wallet&clutch etc.

We use the highest quality, full grain leather sourced from Asia and Europe. Our canvas is 16oz thick waxed waterproof canvas. Our thread is marine-grade and all of our hardware is solid brass (some of which is nickel plated).

While we hope that our product are in good looking, they are made to be used and designed to be extremely durable. Our product don't contain cheap, breakable parts or big gaudy logos...they're just designed and built to be loyal companions on all of the adventures that life brings your way.

Our products are designed to last a lifetime (or more!) and will develop a unique patina with time and use.


To revive the industry of leather craftsmen in Malaysia which has been in decreased since 2000.


To create beautiful, functional leather products that our customers adore, and to be committed to providing excellent customer service and building long-term relationships with our customers.


To increase sales of custom-made leather goods by 20% in the next year.
- To expand our product line to include more leather goods that are not custom-made.
- To achieve a customer satisfaction rating of 95% or higher.
- Increase the percentage of employees who receive diversity and inclusion training to 100% inthe next year.